Using a bit of star power to boost business is a marketing strategy used by many businesses to promote their products.
San Francisco-based ATM independent sales organization Swipe USA hopes the addition of Minnesota Viking defensive star Lance Johnstone to their management team will boost the company's business in several key markets.
Swipe named Johnstone as the firm's new vice president of business development. Johnstone is one of 30 NFL players enrolled in an executive education program at the Harvard Business School. "Lance brings credibility and star power to an otherwise bland industry," says Swipe CEO Ron Christensen.
Swipe hopes Johnstone …
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